PrimeAudience
PrimeAudience is an end-to-end solution for broadcast networks to monitor and consolidate audience and viewer behaviour. Many potential marketing applications: targeted advertising, pushcontent, real time audience, ...
Characteristics
The audience information is constantly monitored by the STB and sent to the PrimeAudience database using the return path. The monitoring application is downloaded or resident in the STB and trigged via broadcast stream to be monitored (TV services or iTV services).
The components are
- Transaction server: called by STB in order to store user behaviour information,
- PrimeAudience database: contains all the STB (user navigation tracking) and network information (services plan and SMS data),
- Import component: to import and update network information in DAM database,
- CMS: it provides operator with an interface to access and browse DAM database information,
- Reports definition: the description of different reports (indicators, filters…).
Customer benefits
- End-to-end solution from client to server
- Middleware independent
- Minimum integration with legacy STB
- Essential for profiling and targeted ads.
