httv has launched a range of dedicated services enabling operators to improve their customer relationships as well as making significant savings on related management costs. These services are available in all middlewares (OpenTV™, MediaHighway™ and MHP including IPTV).
httv provides the end to end service with the application and its authoring for the updates, the back-end servers, the SMS gateway if required and also the interface with the existing Information systems.

Messaging service for operators
httv’s messaging service is a powerful marketing tool: The operator can address all its subscribers as well as a single individual with targeted messages. These could be for a targeted marketing campaign (special events, new channels, offers, etc.), for technical information, but also debt reminders for late payments.

On-line subscription management service
This service enables subscribers to update their existing channel package using their TV RCU. Viewers can create their own package with the "a la carte" system or choose between the pre-packaged offers. Updating the customer’s account is immediate either through the return path or SMS. This service generates significant impulsive subscriptions to new offers.