iTV Betting, Gambling and Lottery services
ITV betting and gambling are the most successful services on Digital TV!
httv offers an end to end solution for betting, gambling and lottery service providers based on its expertise with PMU betting: application, specialised back-end, interfaced with the existing information system for broadcast (OpenTV™, MediaHighway™, MHP,...), IPTV and mobile/DVB-H middlewares.
PMU horse betting: the most successful iTV service ever launched
PMU - the national French horse race betting agency - entrusted httv with the task of creating the iTV version of its national betting service 4 years ago. The iTV application can be accessed 24h/7days from EQUIDIA TV channel broadcasting live horse races. The service, launched by httv on 5 digital TV networks, is by far the most successful iTV service ever launched in Europe generating over € 100 M revenues per year with 60,000 accounts.
The Main functionalities are:
Technology: Delivering the best
httv provides a complete and fully customisable betting and gambling platform essential to managing a profitable iTV service in a highly secured environment: the product includes applications, communication server and gaming back office.
httv also provides the tools to manage the scheduling of the games, the editorial content and the design of the service. This real time back office platform is compatible with any betting service and can be interfaced with the existing traditional and Internet betting information system.
httv will specifically develop the iTV application to match the requirements of the service using its multi-middleware authoring solution PrimeTV™. It will significantly reduce the integration time and facilitate the update and the management of the service.